![]() Oftentimes, shoppers will see an advertisement for a product they like and think about making a purchase, but then wait for another time. If you want to get shoppers to act quickly, convince them your product is limited and flying off the shelves. Ensure shoppers the best is exactly what they’ll get when they purchase your product. It’s the “it” item, and everyone has to have it. If your product is new, it’s cutting-edge, innovative and hot. NewĮverybody wants to have the cool, new product. Using a word like “risk-free” or “guaranteed” makes customers feel safe purchasing your product. They want to know they’re not wasting their money buying something that’s not going to work. Shoppers don’t like taking risks when making purchases. Again, this goes back to making shoppers think they’re getting a good value. When customers see this, they think they’re getting more for their money. For example, think of those late-night infomercials that offer a free apron when you buy a pan, or a free tumbler when you buy a blender. Everyone loves free stuff, right?Įven if your product itself isn’t free, you can include something else as added value for no extra cost. Tell your customers exactly why your product needs to be in their lives. Purchase this snack because you want something healthy and delicious. Buy these shoes because you need comfortable running shoes. Give customers a reason to buy your product or service. Sometimes, you need to explain why they’re getting a great value. Sometimes telling customers they’re getting a great value just isn’t enough. When writing copy, skip the part where you tell customers how amazing your product supposedly is, and instead tell them how and why your product or service is so valuable. It’s your job to convince your customers that’s exactly what they’re getting.įor the most part, shoppers don’t care about all the fancy features your product might have they just want to feel like they’re getting a great deal. Not only does using the word “you” in your copy or headline make your customer the focus of the advertisement, but it also makes things personal - you’re no longer referring to them as an anonymous shopper. Make your potential customer the focus of the advertisement and watch how it draws them in. They want to know what you can do for them. They’re flipping through magazines and searching the Internet looking for products to solve a problem they have, They really don’t care what you think, feel or do. Shoppers are selfish (we mean that in the nicest way). What can you do for shoppers? How can you make their lives easier? Focus on them and the problems they might be having. Make sure your advertisements focus on what you can do for your customers. The shopper is the star of the show in advertising.
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